FitFusion is a SaaS platform designed to help users on their fitness journey. On the platform, you can analyze your progress, track your physical activity, sleep patterns, and calorie, protein, fat, and water intake. You'll also find training and nutrition recommendations, as well as a network of fellow athletes with similar goals to yours.
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The Challenge
Our challenge at FitFusion was to address the needs of people at all fitness levels, from beginners to professional athletes, and directly impact their desired results. We also wanted to create a network of users through a combination of fun and serious approaches.
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The Solution
We analyzed the digital designs of our competitors and identified the best features applicable to the fitness industry. We also explored how we could address the aforementioned challenges to meet user needs and improve the experience of building a fitness lifestyle. Our in-depth research and agile development approach allowed us to overcome numerous challenges and successfully design a platform that meets all of our goals.
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Low Fidelity Screens
We created a low-fidelity solution by first developing wireframes and basic prototypes, focusing on core functionalities and user flows, followed by iterative testing and feedback for refinement.
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Design System
We developed a thoughtful Design System that can replicate elements quickly while keeping consistency across the product. We designed it in an atomic and scalable form, which allowed the entire product team to work and cooperate easily.
1. Typography
2. Colors
3. Iconography
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High Fidelity and Prototype
After numerous design and research iterations throughout the project's development, we have crafted the prototype edition of the FitFusion platform. This version boasts compelling visuals that effectively convey the product's values and objectives.